Holbrand Chili Sauce:
A Gritty Punk Rock Afrikaans Vintage Label Design

Introduction

In collaboration with an Afrikaans client based in Cape Town, we’ve crafted the perfect label for their “HOL BRAND” chili sauce. The design is both rebellious and gritty, perfectly capturing the essence of a punk rock vintage chili sauce.

Design Overview

The label features a bold and aggressive typography that contrasts beautifully against a distressed texture. Firey red chili pepper illustrations surrounded by skulls and spikes give it an intense, high-contrast feel. This combination of elements creates a high-resolution design that is both rebellious and captivating.

Key Elements:

Name : “HOL BRAND” – Bold, aggressive typography in black with a distressed worn look.
Colors : Deep-dark red and brown-beige background.
Illustrations : Fiery red chili peppers, skulls, and spikes.
Texture : Distressed texture giving an intense, gritty feel.

The Design Process

Conceptualization :
We started by understanding the brand’s vision for a punk rock vintage chili sauce label. The goal was to create something that would stand out on the shelf while resonating with their target audience.
Typography :
Aggressive and bold typography in black ensured the text had impact, complementing the distressed texture.
Illustrations :
Fiery red chili peppers were used to symbolize heat and intensity, while skulls and spikes added a rebellious edge.
Texture :
A distressed background gave the label a worn, vintage look that felt authentic.

Visuals

The high-resolution design showcases the perfect balance of bold typography, fiery illustrations, and a gritty texture. The harsh, high-contrast lighting enhances the intensity of the design, making it visually striking.